Xiao Yao — 3D design creative visuals

Xiao Yao | Multidisciplinary Creator

Hello, I’m Xiao Yao, born in 2004 and now 22. My practice centres on visual creation, 3D design, AI applications and creative technology

From 3D design and moving images to websites, game development and interaction, I enjoy connecting knowledge, techniques and tools across disciplines to turn ideas into work that can be seen, experienced and used

Works

Organizing projects…

Work projects

I entered visual and digital creative work in 2020, gaining experience in design teams, commercial projects, freelance practice and game development

2020.05 – 2020.11Beijing Infini | Visual design

Worked on commercial visual design and creative production, building experience in brand visuals, advertising and digital content

2021.05 – 2022.01Beijing BOD / CCLAB | 3D designer

Produced 3D visuals and CG content, developing skills in 3D design, motion, materials, lighting and commercial visual expression

2023.05 – 2023.11Freelance designer

Worked independently on a range of visual and 3D projects, gaining experience in project collaboration and commercial production

2024.02 – 2024.05UIDworks | Creative 3D

Contributed to creative 3D and commercial visual projects, applying 3D design to branding, advertising and creative content

2024.10 – 2026.01Creative visuals / AI

Integrating AI creation and development into visual workflows, with ongoing work in brand visuals, 3D imagery, AI video, websites and creative technology

2026.01 – 2026.06Skyworth | Game development

Worked in game development, exploring real-time engines, game content production and interaction development, extending my visual practice into real-time content and games

Brands projects contributed to

Across different stages of my practice, I have contributed to brands or projects including Jordan, Arc’teryx, iQOO, realme, OPPO, REDMAGIC, Huawei, Xiaomi, Belkin, Yuansheng Intelligence, NetEase, Tencent, Zhejiang TV, Tmall, IFS Chengdu and China Minsheng Bank

This includes art set design for Jordan and physical installations for Arc’teryx, product advertising and launch visuals for iQOO and realme, phone ID images and product visuals for REDMAGIC, visual projects for OPPO, and promotional content for games including LifeAfter, Naruto and DNF Mobile

I also contributed to Zhejiang TV’s New Year programme graphics, IFS Chengdu’s sixth-anniversary installation, Huawei speaker launch visuals, Xiaomi’s 618 campaign visuals, Belkin product visuals and brand projects for Yuansheng Intelligence

These experiences introduced me to production across brands, products, advertising, games and spatial installations, and shaped a practice that considers visual expression, technical execution, practical needs and the final experience together

Visuals creative technology

3D and digital visuals are the foundation of my practice. I continue to integrate AI, real-time interaction, software development and hardware engineering into my creative process

3D / CG / Real-time engines
  • Cinema 4D
  • Octane Render
  • Blender
  • Houdini
  • Unreal Engine
  • Gaea
  • Fusion 360
Visuals / Film / Post-production
  • DaVinci Resolve
  • Nuke
  • Premiere Pro
  • Photoshop
  • Illustrator
Real-time visuals / Interaction
  • TouchDesigner
AI / Creative development

AI tools such as ChatGPT, Codex, Claude, Muse and Grok support ideation, visual generation, coding, research, analysis, automation and prototyping

Engineering / Hardware

KiCad and Fusion 360, with ongoing exploration of electronic hardware, embedded systems and interaction between software and hardware

For me, these tools form a connected creative system: from concepts and AI-assisted creation → 3D and visual production → real-time interaction → software development → hardware and physical realisation. I’m building a way of working that can bring an idea to life from beginning to end

I’m currently exploring brand visuals, 3D imagery, AI video, web and software development, real-time visuals, game development and software–hardware interaction

I want to connect images, spaces, code, interaction and physical objects, taking ideas beyond a single image into more complete experiences, tools or products

Education learning

Changsha University of Science and Technology | Business English / English

Alongside visual and technical practice, I maintain a habit of continuous learning, with interests in English, computer science, computer graphics, artificial intelligence, mathematics, electronic engineering, economics and natural sciences

I’m interested in how these fields connect, and how those connections can become new creative methods, technical tools or product forms

Interests ideas

Beyond visuals and technology, my interests include film, music, stories, photography, plants, sport, mathematics, computing, electronic engineering and economics

Film and stories lead me to think about narrative, framing and emotional expression; music draws my attention to rhythm, atmosphere and sound. Photography, nature, science and engineering offer different ways to understand structure, space, technology and real needs

I enjoy learning continuously, making things and connecting different fields

For me, creation brings together aesthetics, logic, technology and practice

I want to make work that offers expression and experience while responding to real needs and solving concrete problems, beyond simply making beautiful images

I hope to keep exploring the connections between visuals, AI, film, interaction, technology and products, developing my own products and creative direction over time

I welcome conversations and collaborations around brand and 3D visuals, motion, creative AI applications, websites, game visuals and interactive prototypes. I’d love to meet people working in art, design, film, music, technology, engineering and products, and bring interesting ideas to life together

Start a conversation

Let’s make something

A project, a collaboration, or a new idea I'd love to hear from you